Self – branding
We know that the development of science and technology nowadays is as fast as a kind of high-speed time and space vehicle which pushes our modern people into a big bang of information era. More interestingly, the information overflowing world which we are living in is often described by a couple of Western scholars as a “liquid world”, because the technology quickens the flow of information so that what we see and heard around us just like a liquid fleeting. In this sense, just because the technology accelerates our past so that people become easier to forget every moment.
The “brand effect” – a concept that is slightly abstract for children – permeates all the big and small trademarks, brands, and commercials that can be seen everywhere in our lives. Brand creation classroom seeks from a brand’s birth process to explore how to get a brand’s brand effect, in other words, is how to make a brand in the information flow outstanding and unforgettable. Such a branding process is not simply to teach children how to do what a professional media people do, but more importantly, it seeks to nurture children a subtle “self-brand awareness”. Because each child’s personal development to a large extent is a kind of brand as well, and in this regard, each child can act as the marketing and advertising role in the process of improving their self-branding.
“my hope is that students walk away with a better understanding of the media’s role in shaping our societies, the power of the consumer and the future of branding”
Tyus states friday afternoon.
In the class of brand creation, the classroom begins with the most basic color effect and expands to each role of various roles in the process of brand creation. It guides the children to discover the brand highlights, which can help them to find their own advantages. When the target group of the brand are decided, it can facilitate children to carry forward their advantages in their social circle. In this sense, the brand concept can be rooted in children’s hearts, and then it is good for their self-improvement. That is the so-called the cultivation of “self-branding” and how to make themselves distinctive and unforgettable.
Facilitator : Adrian Tyus
Editor: Phoebe Deng
Photos: Vanness Wang
review; experimental camp at Shanghai DaJing primary school